Hi! I'm Neal Carter.
I'm a Traverse City-based SEO consultant with over 25 years of experience in Search Engine Optimization.
As a freelance SEO consultant, I help businesses of all sizes improve their online presence and find more potential customers by improving their user experiences and search engine visibility.
Early Career and Introduction to SEO and Digital Marketing
With a career that spans over two decades, I have been deeply involved in Digital Marketing since 1994. My journey began as the owner of two bicycle and fitness stores. I was frustrated by the high costs and lack of results from traditional marketing, which led me to the World Wide Web as a more cost-effective solution. After launching my store's first website, I saw orders from around the world within weeks, marking the beginning of my extensive experience in Internet marketing and web development.
Transition to Education and Professional Development
A few years later, I left retail to become a Webmaster at one of Ohio's largest colleges. There, I created the college's first employee intranet, managed student e-portfolios, and maintained the website while collaborating with the marketing and executive departments on Internet marketing campaigns and SEO projects.
Contributions to the Industry and Freelance Work
During this period, I was an advisor to the World Organization of Webmasters (now WebProfessionals.org), a member of the Ohio Board of Regents E-Portfolio Committee, and the college's Academic Quality Improvement Program Committee. I also began freelance work, building websites and launching Internet marketing campaigns, focusing on Search Engine Optimization (SEO). In 2009, I founded West Bay Web.
SEO Skills and Experience
My favorite words are "why" and "how," and I dislike mediocrity. With over 25 years of experience in SEO and web design, I have stayed at the forefront of online marketing innovations and strategies. After successfully expanding my business, I transitioned into consulting, helping clients across North America and Europe achieve their internet marketing goals. My work spans various industries, including life sciences, retail, manufacturing, higher education, and healthcare.
Current Role at West Bay Web
As the owner of West Bay Web, a Traverse City Digital Marketing and SEO company, I offer comprehensive internet marketing services for small and medium-sized businesses, including SEO, tailored SEO content strategy designed to boost organic traffic, e-commerce, email marketing, and website design. My duties involve conducting SEO audits, strategizing campaigns, performing keyword research, and analyzing competitors. I also work extensively with HTML and CSS, content writing, and campaign performance analysis.
Previous Roles and Achievements
Previously, I was the Director of Digital Marketing at Certified Training Institute, where I led SEO audits, content improvements, and Google Ads PPC campaigns while collaborating with developers to improve the site continuously.
As a Webmaster at Owens Community College, I developed, implemented, and maintained the college's websites. I worked on various online communication projects, collaborated with the Office of the President on tech-related initiatives, and ensured optimal website performance. Significant projects included academic program research using Google AdWords Keyword Planner, leading the First Year Initiative E-portfolio, and developing an interactive presentation for the Homeland Security Center for Emergency Preparedness.
Community Involvement and Personal Interests
Outside of my professional work, I have actively contributed to the community. I served on the advisory board for the World Organization of Webmasters and was a board member for the MS 150 Bike to the Bay charity ride, where I helped organize the event and provided mechanical support. Additionally, I was the Northwest Ohio Cycling Coordinator for the Ohio Sports Festival, managing event logistics and volunteers, and served as a USCF (now USA Cycling) coach and Category 2 track and road cyclist. This active involvement has enriched my professional journey and allowed me to connect with and contribute to the community. I also enjoy photography, having developed skills from creating images for websites as well as my personal interest in landscape photography.
Professional SEO Consulting
My journey from business owner to consultant and leader in Internet Marketing reflects my innovative spirit, strong work ethic, and deep understanding of online marketing. I love finding solutions to problems while helping people achieve their goals.
Contact me to discuss how I can help your business thrive in the digital landscape. Whether you need help improving search engine rankings, a comprehensive SEO strategy, website optimization, or effective online marketing campaigns, I am here to guide you every step of the way.
At West Bay Web, we pride ourselves on delivering tailored solutions that are designed to meet the unique needs of each client. Our commitment is not just to improve rankings but to drive meaningful results.