Artificial Intelligence, or AI, is everywhere in the news. Even Oprah had a TV special about it.
A little over a year ago, I wrote a piece over at West Bay Web titled “The Impact of AI On SEO“.
Despite the rapid evolution of AI, fundamentally, the article is still valid.
The key takeaway is:
SEO is not dead but instead evolving with the emergence of AI technology. The impact of AI on SEO and digital marketing strategies is significant and must be understood by businesses to adapt and thrive in the changing digital landscape. Digital marketers need to adjust their strategies to leverage AI technology effectively.
With AI’s influence on digital marketing, some challenges and considerations arise. While AI can generate content quickly, businesses must prioritize quality and uniqueness to stand out in a sea of machine-generated content. Human creativity and expertise are crucial in producing engaging and informative content.
- AI-powered search engines will prioritize personalized AI-generated content over organic results, making branded search more critical than ever.
- High-quality content will remain essential, as AI-generated content may lack creativity and originality.
- Keyword research will become even more important to optimize digital marketing strategies.
- Google’s E-E-A-T framework will play a crucial role in evaluating content creators and their websites.
- Lastly, businesses may need to rely more on paid search strategies due to the increasing dominance of AI content in search engine results.